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Home / Blog / News / Californians begin using ‘DROP’ tool, asking data brokers to delete their personal data

Californians begin using ‘DROP’ tool, asking data brokers to delete their personal data

By admin-DPO inNews

The tool launched on 1 January 2026 under the California Delete Act, passed in October 2023. It covers more than 500 registered data brokers who buy, sell, and trade personal information about consumers. For anyone tired of their data circulating between companies they’ve never heard of, this is a meaningful step forward. Read more.

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